What is marketing-driven lead in SAP CEC-MKT - SAP Marketing?

SAP Term: marketing-driven lead

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A lead created in SAP Cloud for Customer from a contact that was assigned to a marketing campaign in SAP Hybris Marketing.

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• Key Concepts: 
  A marketing-driven lead is a lead generated by SAP Marketing (CEC-MKT) that is based on customer data and marketing activities. It is used to identify potential customers and target them with relevant marketing campaigns. 
  
  How to use it: 
  SAP Marketing (CEC-MKT) can be used to generate marketing-driven leads. It uses customer data and marketing activities to identify potential customers and target them with relevant marketing campaigns. The leads can then be tracked and monitored to measure the success of the campaigns. 
  
  Tips & Tricks: 
  It is important to ensure that the customer data used to generate the leads is accurate and up-to-date. This will help ensure that the leads are targeted accurately and that the campaigns are successful. 
  
  Related Information: 
  SAP Marketing (CEC-MKT) can also be used to create segmentation models, which can be used to further refine the targeting of marketing campaigns. Additionally, SAP Marketing (CEC-MKT) can be used to track and monitor the performance of campaigns in order to measure their success.