What is machine learning in SAP CEC-MKT - SAP Marketing?

SAP Term: machine learning

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Training of software programs for successfully processing data.

Smart SAP Assistant

• Key Concepts: 
  Machine learning is a type of artificial intelligence (AI) that enables computers to learn from data without being explicitly programmed. It is a subset of AI that uses algorithms to identify patterns in data and make predictions or decisions based on those patterns. In SAP Marketing Cloud, machine learning is used to analyze customer data and provide insights into customer behavior and preferences. 
  
  How to use it: 
  SAP Marketing Cloud uses machine learning to analyze customer data and provide insights into customer behavior and preferences. This helps marketers better understand their customers and create more effective campaigns. Machine learning can also be used to automate processes such as segmentation, targeting, and personalization. 
  
  Tips & Tricks: 
  When using machine learning in SAP Marketing Cloud, it is important to ensure that the data being used is accurate and up-to-date. Additionally, it is important to regularly review the results of the machine learning algorithms to ensure that they are providing accurate insights. 
  
  Related Information: 
  For more information on machine learning in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD