What is item of interest in SAP CEC-MKT - SAP Marketing?

SAP Term: item of interest

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The focus of a contact’s interaction. For example, a contact clicks or searches for a specific product on a web site. The product is the item of interest. Big Data, Banking, Aerospace & Defence, and Business Objects are examples of interests.

Smart SAP Assistant

• Key Concepts: 
  An item of interest in SAP Marketing Cloud is an object that can be used to store and manage data related to a customer or prospect. It can be used to store information such as contact details, preferences, and purchase history. It can also be used to track customer interactions and activities. 
  
  How to use it: 
  Items of interest can be created in SAP Marketing Cloud by selecting the “Create Item of Interest” option from the main menu. Once created, items of interest can be managed by selecting the “Manage Items of Interest” option from the main menu. This will open a list of all items of interest that have been created. From here, users can view, edit, or delete items of interest. 
  
  Tips & Tricks: 
  When creating an item of interest, it is important to provide as much detail as possible. This will ensure that the item of interest is accurately tracked and managed. Additionally, it is important to keep items of interest up-to-date with any changes in customer information or preferences. 
  
  Related Information: 
  For more information on items of interest in SAP Marketing Cloud, please refer to the official SAP documentation at https://help.sap.com/viewer/product/CEC_MKT/Cloud/en-US