What is intersect in SAP CEC-MKT - SAP Marketing?

SAP Term: intersect

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An operation on the User Interface for target groups or segments. For example, for target groups, this enables you to keep members that are common to both target groups, and remove the members that are not common. The result is a new target group.

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• Key Concepts: 
  Intersect is a feature in SAP Marketing Cloud that allows users to combine multiple segments into one. It enables users to create more targeted and personalized campaigns by combining different segments of customers. This feature helps marketers to better understand their customer base and create more effective campaigns. 
  
  How to use it: 
  To use the intersect feature, users must first create two or more segments in the Segment Builder. Once the segments are created, users can select the “Intersect” option from the Segment Builder menu. This will open a new window where users can select which segments they want to combine. After selecting the desired segments, users can click “Create Intersect” to generate a new segment that combines all of the selected segments. 
  
  Tips & Tricks: 
  When creating an intersect segment, it is important to consider how the different segments interact with each other. For example, if two segments have overlapping customers, it may be beneficial to exclude those customers from the intersect segment. Additionally, it is important to consider how many customers are in each segment before creating an intersect segment. If there are too few customers in each segment, the intersect segment may not be as effective as desired. 
  
  Related Information: 
  For more information on using the intersect feature in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD