What is inquiry in SAP CEC-MKT - SAP Marketing?

SAP Term: inquiry

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Action that a marketing expert takes to contact a potential buyer whose interests are unknown.

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• Key Concepts: 
  An inquiry in SAP Marketing Cloud is a request for information from a customer or prospect. It is typically used to gather more information about a customer’s needs and preferences, or to provide additional details about a product or service. Inquiries can be sent via email, web form, or other communication channels. 
  
  How to use it: 
  Inquiries can be created in SAP Marketing Cloud by selecting the “Inquiry” option from the main menu. From there, users can enter the customer’s contact information and the inquiry details. Once the inquiry is created, it can be sent to the customer via email or other communication channels. 
  
  Tips & Tricks: 
  When creating an inquiry, it is important to include all relevant information so that customers can easily understand what is being asked of them. Additionally, it is important to provide clear instructions on how customers should respond to the inquiry. 
  
  Related Information: 
  Inquiries are just one of many features available in SAP Marketing Cloud. Other features include segmentation, campaigns, and analytics. For more information on these features, please refer to the SAP Marketing Cloud documentation.