What is 'information content' in SAP CEC-MKT - SAP Marketing?

information content - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Content that is intended for and displayed in an information area in the Analytics and Report Gallery. It comprises SAP Analytics Cloud stories, operational reports, and analytics apps.

information content - Details

• 
  Key Concepts: 
  Information content is a term used in SAP Marketing Cloud to refer to the data that is stored in the system. This data can include customer profiles, product information, marketing campaigns, and more. It is the foundation of the system and is used to create insights and drive decisions. 
  
  How to use it: 
  Information content is used to create customer profiles, segment customers, and create targeted campaigns. It can also be used to track customer behavior and analyze trends. Additionally, it can be used to create reports and dashboards that provide insights into customer behavior and preferences. 
  
  Tips & Tricks: 
  When creating customer profiles, it is important to ensure that the information content is accurate and up-to-date. Additionally, it is important to ensure that the data is organized in a way that makes it easy to access and analyze. 
  
  Related Information: 
  For more information on information content in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD