What is ID origin in SAP CEC-MKT - SAP Marketing?

SAP Term: ID origin

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Indicates where a contact ID originated. Examples of IDs stored for contacts could be a mobile number, an email address, an IP address, or a contact's social security number. The origins could be MOBILE, EMAIL, WEB, and SAP ERP.

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• Key Concepts: 
  ID origin is a feature in SAP Marketing Cloud that allows users to identify the source of a customer’s contact information. This helps marketers better understand their customers and target them with more relevant campaigns. It also helps marketers track the effectiveness of their campaigns and measure the return on investment (ROI). 
  
  How to use it: 
  To use ID origin, marketers must first set up a source code for each source of contact information. This code can be used to identify the source of the contact information when it is entered into SAP Marketing Cloud. Once the source code is set up, marketers can then use it to track the effectiveness of their campaigns and measure ROI. 
  
  Tips & Tricks: 
  When setting up source codes for ID origin, it is important to make sure that they are descriptive and easy to remember. This will help marketers quickly identify the source of contact information when they are entering it into SAP Marketing Cloud. Additionally, marketers should make sure that they are consistent in using the same source codes for each source of contact information. 
  
  Related Information: 
  ID origin is just one of many features available in SAP Marketing Cloud. Other features include segmentation, campaign management, and analytics. All of these features can help marketers better understand their customers and target them with more relevant campaigns.