What is high-confidence match in SAP CEC-MKT - SAP Marketing?

SAP Term: high-confidence match

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Indicator in the Contacts Match and Merge report that instructs the system to automatically merge contacts based on predefined match criteria. The assumption is that if certain match criteria are fulfilled, there is a high probability that the contacts can be merged.

Smart SAP Assistant

• Key Concepts: 
  High-confidence match is a feature of the CEC-MKT SAP Marketing Cloud that allows users to match customer data with external data sources. This feature uses advanced algorithms to identify and match customer data with external sources, such as social media profiles, to create a more comprehensive view of the customer. 
  
  How to use it: 
  To use the high-confidence match feature, users must first upload their customer data into the CEC-MKT SAP Marketing Cloud. Once the data is uploaded, users can then select the “high-confidence match” option from the menu. This will initiate the matching process, which will compare the customer data with external sources and identify potential matches. 
  
  Tips & Tricks: 
  When using the high-confidence match feature, it is important to ensure that all customer data is accurate and up-to-date. This will help ensure that the matching process is as accurate as possible. Additionally, it is important to review any potential matches before taking any action, as some matches may not be relevant or accurate. 
  
  Related Information: 
  The high-confidence match feature is just one of many features available in the CEC-MKT SAP Marketing Cloud. Other features include segmentation, campaign management, and analytics. Additionally, users can also integrate their customer data with other external sources, such as social media platforms, to gain a more comprehensive view of their customers.