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What is Forms in SAP CEC-MKT - SAP Marketing?


SAP Term: Forms

  • Component: CEC-MKT

  • Component Name: SAP Marketing

  • Description: A content type in the Content Studio app that allows you to design forms. Forms are used to gather contact data such as, marketing permissions and subscriptions. You can create forms directly in the Cloud system and you can integrate forms created in external tools into the system. Data gathered using forms can be used in follow-on marketing campaigns.


Smart SAP Assistant

  • Key Concepts: 
    Forms are a feature of the SAP Marketing Cloud component of the Customer Experience Cloud (CEC). Forms allow users to create and manage digital forms for collecting customer data. Forms can be used to capture customer information such as contact details, preferences, and feedback. Forms can also be used to create surveys, quizzes, and polls. 
    
    How to use it: 
    Forms can be created in the SAP Marketing Cloud by selecting the “Forms” option from the main menu. From there, users can select a template or create a custom form from scratch. Once the form is created, users can add fields, customize the look and feel of the form, and set up automated responses. Once the form is complete, it can be published and shared with customers. 
    
    Tips & Tricks: 
    When creating forms in SAP Marketing Cloud, it is important to consider how the form will be used. For example, if the form is being used for a survey or poll, it is important to make sure that the questions are clear and concise. Additionally, it is important to consider how long the form should take to complete and how much information should be collected. 
    
    Related Information: 
    For more information on using Forms in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/product/SAP_MARKETING_CLOUD/Cloud/en-US/f9f8d7a2b3e14c8a9f3d7c2b6f5e4d1a.html
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