What is firmographics in SAP CEC-MKT - SAP Marketing?

SAP Term: firmographics

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Sets of characteristics to segment accounts for analytical purposes.

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  Key Concepts: 
  Firmographics is a term used to describe the characteristics of a company or organization. It includes information such as size, industry, location, and other demographic data. In SAP Marketing Cloud, firmographics are used to segment customers and target them with relevant marketing campaigns. 
  
  How to use it: 
  In SAP Marketing Cloud, firmographics can be used to create customer segments based on the characteristics of the company or organization. This allows marketers to target their campaigns more effectively and efficiently. For example, a marketer could create a segment of customers who are in the same industry and located in the same region. 
  
  Tips & Tricks: 
  When creating customer segments using firmographics, it is important to consider the size of the company or organization. Smaller companies may have different needs than larger ones, so it is important to tailor your campaigns accordingly. Additionally, it is important to consider the industry of the company or organization when creating customer segments. Different industries may have different needs and preferences, so it is important to tailor your campaigns accordingly. 
  
  Related Information: 
  Firmographics can also be used in other areas of SAP Marketing Cloud such as lead scoring and customer journey analysis. Additionally, firmographics can be combined with other data points such as psychographics and technographics to create more detailed customer segments.