What is failed lead in SAP CEC-MKT - SAP Marketing?

SAP Term: failed lead

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A lead that could not be transferred to sales.

Smart SAP Assistant

• Key Concepts: 
  A failed lead is a contact in SAP Marketing Cloud that has not been successfully processed by the system. This could be due to an incorrect or incomplete data entry, or a technical issue. Failed leads are not visible in the system and cannot be used for marketing activities. 
  
  How to use it: 
  Failed leads can be identified by running a report in SAP Marketing Cloud. This report will list all contacts that have failed to be processed by the system. It is important to review this report regularly to ensure that all contacts are being successfully processed. 
  
  Tips & Tricks: 
  To avoid failed leads, it is important to ensure that all contact data is entered correctly and completely. Additionally, it is important to check for any technical issues that may be causing the failure. 
  
  Related Information: 
  For more information on failed leads, please refer to the SAP Marketing Cloud documentation. Additionally, you can contact your SAP representative for further assistance.