What is email address opt-in in SAP CEC-MKT - SAP Marketing?

SAP Term: email address opt-in

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An option that indicates a user's preference to be contacted by email with notifications and newsletters, for example. Users can create a social media account on a Web page and agree that their personal data can be stored in the related systems. They can then explicitly opt-in to specific communication channels, for example to receive emails.

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• Key Concepts: 
  Email address opt-in is a feature of SAP Marketing Cloud that allows customers to give their consent to receive emails from a company. This feature helps companies comply with data privacy regulations, such as the General Data Protection Regulation (GDPR). It also helps companies ensure that they are only sending emails to customers who have given their consent. 
  
  How to use it: 
  To use the email address opt-in feature, companies must first create an opt-in form. This form should include a checkbox that customers must check in order to give their consent. Companies can then embed this form on their website or send it out via email. Once customers have given their consent, they will be added to the company's email list and will receive emails from the company. 
  
  Tips & Tricks: 
  When creating an opt-in form, it is important to make sure that the language used is clear and easy to understand. Customers should be aware of what they are agreeing to when they check the box. Additionally, companies should make sure that they are only sending emails to customers who have given their consent. 
  
  Related Information: 
  The email address opt-in feature is part of SAP Marketing Cloud, which is a suite of tools designed to help companies manage their marketing activities. Other features of SAP Marketing Cloud include customer segmentation, campaign management, and analytics.