What is 'dynamic target group' in SAP CEC-MKT - SAP Marketing?

dynamic target group - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A target group that is updated by the taking of snapshots, to reflect the removal or addition of members filtered in the segmentation model.

dynamic target group - Details

• 
  Key Concepts: 
  Dynamic target groups are a feature of SAP Marketing that allow users to create target groups based on dynamic criteria. This means that the target group is automatically updated whenever the criteria changes, allowing for more efficient and accurate targeting. 
  
  How to use it: 
  To create a dynamic target group, users must first define the criteria for the target group. This can include demographic information, customer preferences, or any other relevant data. Once the criteria is set, the target group will be automatically updated whenever the criteria changes. 
  
  Tips & Tricks: 
  When creating a dynamic target group, it is important to ensure that the criteria is as specific as possible. This will help ensure that only relevant customers are included in the target group and that the target group is always up-to-date. 
  
  Related Information: 
  For more information on dynamic target groups in SAP Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CEC/SAP_MARKETING/en-US