What is demand unit in SAP CEC-MKT - SAP Marketing?

SAP Term: demand unit

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A demand unit is a cross-functional group of contacts within an account. The contacts in a demand unit all share the same business need. This need is reflected in the common set of interest and high engagement of the contacts.

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• Key Concepts: 
  Demand unit is a term used in SAP Marketing Cloud to refer to the smallest unit of a product or service that can be sold. It is used to measure the demand for a product or service and can be used to calculate the total demand for a product or service. 
  
  How to use it: 
  Demand units are used to measure the demand for a product or service. They are typically used in marketing campaigns and pricing strategies. They can also be used to track customer demand and help determine the best pricing strategy for a product or service. 
  
  Tips & Tricks: 
  When using demand units, it is important to consider the size of the unit and how it will affect the total demand for a product or service. It is also important to consider how the demand unit will affect pricing strategies and customer demand. 
  
  Related Information: 
  Demand units are related to other terms such as market segmentation, pricing strategies, and customer segmentation. Understanding these terms can help marketers better understand how to use demand units in their marketing campaigns and pricing strategies.