What is converted pipeline in SAP CEC-MKT - SAP Marketing?

SAP Term: converted pipeline

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A key performance indicator that allows you to analyze the success of marketing investments, by displaying the sales pipeline converted to sales volume in relation to the target converted pipeline in percent percentage of target achievement.

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• Key Concepts: 
  Converted pipeline is a feature of SAP Marketing Cloud that allows users to track the progress of leads through the sales process. It provides an overview of the leads that have been converted into customers, as well as those that are still in the process of being converted. The converted pipeline also provides insights into the effectiveness of marketing campaigns and helps to identify areas for improvement. 
  
  How to use it: 
  To use the converted pipeline, users must first create a lead in SAP Marketing Cloud. Once the lead is created, it can be tracked through the sales process. The converted pipeline will show the progress of each lead, from initial contact to conversion. It will also provide insights into which marketing campaigns are most effective and which need improvement. 
  
  Tips & Tricks: 
  When using the converted pipeline, it is important to keep track of all leads and their progress. This will help to ensure that no leads are lost or forgotten about during the sales process. Additionally, it is important to regularly review the data provided by the converted pipeline in order to identify areas for improvement and optimize marketing campaigns. 
  
  Related Information: 
  For more information on using the converted pipeline in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD