What is conversion in SAP CEC-MKT - SAP Marketing?

SAP Term: conversion

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A customer-completed action on a website, such as signing up for a newsletter, adding a product to a shopping cart, or buying a product. Conversions can be tracked by advertisers to measure how well a campaign is performing.

Smart SAP Assistant

• Key Concepts: 
  Conversion in SAP Marketing Cloud is the process of transforming data from one format to another. This is done to ensure that the data is compatible with the target system and can be used for further analysis. It is also used to ensure that the data is in a format that can be easily understood by the user. 
  
  How to use it: 
  In SAP Marketing Cloud, conversion is done using the Conversion Tool. This tool allows users to convert data from one format to another, such as from CSV to XML or from JSON to XML. The tool also allows users to define rules for how the data should be converted, such as which fields should be included or excluded, and how the data should be formatted. 
  
  Tips & Tricks: 
  When using the Conversion Tool, it is important to ensure that all of the necessary fields are included in the conversion process. Additionally, it is important to make sure that all of the data is formatted correctly so that it can be easily understood by the user. 
  
  Related Information: 
  For more information on conversion in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/product/CEC-MKT/Cloud/en-US/f9f8d7a2b3e14c8f9a7d6c3e2b3f5d1a.html