What is 'control group' in SAP CEC-MKT - SAP Marketing?

control group - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A target group with the same functionality as a target group, for example, target group operations, status, but with the specific purpose of analyzing the effectiveness of marketing measures. Control groups can be distinguished from target groups by the fact that, during a marketing event, the members of a target group are contacted, and the members of a control group are not. In campaign success reporting, the total sales results sales volume plus pre-sales data from leads, opportunites, quotations and so on of the members of a target group are compared with the results, that is, sales volume, of the members of the control group.

control group - Details

• 
  Key Concepts: 
  A control group is a feature of SAP Marketing Cloud that allows users to create and manage groups of contacts. It enables users to segment their contacts into different groups based on criteria such as demographics, interests, or purchase history. This allows users to target their marketing campaigns more effectively and efficiently. 
  
  How to use it: 
  To create a control group, users must first define the criteria for the group. This can be done by selecting from a list of predefined criteria or by creating custom criteria. Once the criteria have been defined, users can add contacts to the group by selecting them from a list or by importing them from an external source. 
  
  Tips & Tricks: 
  When creating a control group, it is important to ensure that the criteria are as specific as possible in order to ensure that only relevant contacts are added to the group. Additionally, it is important to regularly review and update the criteria in order to ensure that the control group remains up-to-date and relevant. 
  
  Related Information: 
  For more information on how to use control groups in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD