What is contact origin analysis in SAP CEC-MKT - SAP Marketing?

SAP Term: contact origin analysis

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A review of contact data.

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• Key Concepts: 
  Contact origin analysis is a feature of SAP Marketing that allows users to analyze the origin of customer contacts. It provides insights into the sources of customer contacts, such as website visits, emails, and phone calls. This helps marketers to better understand their customers and target their marketing efforts more effectively. 
  
  How to use it: 
  To use contact origin analysis, users must first set up the contact origin analysis in the SAP Marketing system. This includes defining the contact sources, such as website visits, emails, and phone calls. Once the contact sources have been defined, users can then analyze the origin of customer contacts. This can be done by viewing reports or creating custom reports to gain insights into customer behavior. 
  
  Tips & Tricks: 
  When setting up contact origin analysis in SAP Marketing, it is important to ensure that all contact sources are accurately defined. This will ensure that the data collected is accurate and can be used to gain meaningful insights into customer behavior. Additionally, it is important to regularly review the contact origin analysis reports to ensure that they are up-to-date and accurate. 
  
  Related Information: 
  For more information on contact origin analysis in SAP Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD