What is contact in SAP CEC-MKT - SAP Marketing?

SAP Term: contact

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A person who interacts with a user’s company, for example, via web site visits, social media, or e-mail. This person is either working for one of the user's customers or not yet identified.

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• Key Concepts: 
  A contact in SAP Marketing Cloud is a person or organization that interacts with your business. It can be a customer, a prospect, a partner, or any other entity that you need to track and manage. Contacts are stored in the CEC-MKT database and can be used to create targeted campaigns, segment audiences, and measure the success of marketing efforts. 
  
  How to use it: 
  Contacts can be created manually or imported from external sources such as CRM systems. Once created, contacts can be assigned to campaigns and segmented into target audiences. Contacts can also be used to track interactions with customers and prospects, such as emails sent, website visits, and purchases made. 
  
  Tips & Tricks: 
  When creating contacts in SAP Marketing Cloud, it is important to ensure that all relevant information is captured. This includes contact details such as name, email address, phone number, and address. It is also important to capture demographic information such as age, gender, and location. This will help you create more targeted campaigns and segment audiences more effectively. 
  
  Related Information: 
  For more information on contacts in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/cec-mkt/en-US/f9f3d7a8b2e14f8a9f3d7a8b2e14f8a9/latest/en-US/6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d6c5d.html