What is communication data in SAP CEC-MKT - SAP Marketing?

SAP Term: communication data

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Details of how a contact can be contacted, such as a phone number or an email address.

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• Key Concepts: 
  Communication data is a term used in SAP Marketing Cloud to refer to the data that is collected and stored about customer interactions. This includes information such as customer preferences, purchase history, and contact information. This data is used to create personalized marketing campaigns and to better understand customer behavior. 
  
  How to use it: 
  Communication data can be used in SAP Marketing Cloud to create targeted campaigns that are tailored to the individual customer. This data can be used to segment customers into different groups based on their preferences and purchase history. It can also be used to create personalized messages that are tailored to each customer’s needs. 
  
  Tips & Tricks: 
  When using communication data in SAP Marketing Cloud, it is important to ensure that the data is accurate and up-to-date. This will help ensure that the campaigns created are effective and relevant for each customer. It is also important to ensure that the data is secure and protected from unauthorized access. 
  
  Related Information: 
  SAP Marketing Cloud also offers other features such as analytics, reporting, and automation tools that can be used in conjunction with communication data. These features can help marketers gain insights into customer behavior and create more effective campaigns. Additionally, SAP Marketing Cloud offers integration with other systems such as Salesforce and Microsoft Dynamics 365, which can help marketers gain a more comprehensive view of their customers.