What is channel interest mix in SAP CEC-MKT - SAP Marketing?

SAP Term: channel interest mix

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A key performance indicator that evaluates interaction interests by communication channel.

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• Key Concepts: 
  Channel Interest Mix is a feature of SAP Marketing that allows marketers to analyze the effectiveness of their marketing campaigns across different channels. It provides insights into which channels are most effective in driving customer engagement and conversions. It also helps marketers to identify which channels are underperforming and need to be optimized. 
  
  How to use it: 
  To use Channel Interest Mix, marketers must first define the channels they want to analyze. This can include email, social media, search engine optimization (SEO), display advertising, and more. Once the channels have been defined, marketers can then track the performance of each channel over time. This data can be used to identify which channels are most effective in driving customer engagement and conversions. 
  
  Tips & Tricks: 
  When using Channel Interest Mix, it is important to track performance over time in order to get an accurate picture of how each channel is performing. Additionally, it is important to track performance across different campaigns in order to get a better understanding of how each channel is performing relative to other channels. 
  
  Related Information: 
  Channel Interest Mix is part of SAP Marketing's suite of analytics tools. Other tools include Customer Journey Analytics, Campaign Performance Analytics, and Multi-Channel Attribution Analytics. These tools can be used together to gain a comprehensive understanding of how customers interact with a brand across different channels.