What is business insight in SAP CEC-MKT - SAP Marketing?

SAP Term: business insight

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Account-based overview about sales possibilities denoted as opportunities with a dedicated status, buying history and recommendations for products.

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• Key Concepts: 
  Business insight is a feature of the CEC-MKT SAP Marketing Cloud that enables users to gain a better understanding of their customers and their behavior. It provides users with data-driven insights into customer preferences, buying patterns, and other key metrics. This helps marketers make more informed decisions about their campaigns and strategies. 
  
  How to use it: 
  Business insight can be accessed through the CEC-MKT SAP Marketing Cloud dashboard. Once logged in, users can select the “Business Insight” tab to view the available data. This includes customer segmentation, customer profiles, and other key metrics. Users can also create custom reports to gain further insights into their customers and campaigns. 
  
  Tips & Tricks: 
  When using Business Insight, it is important to remember that the data provided is only as good as the data that is inputted. Make sure to keep your customer data up-to-date and accurate in order to get the most out of this feature. Additionally, it is important to remember that Business Insight is not a replacement for traditional market research methods; it should be used in conjunction with other research methods in order to gain a comprehensive understanding of your customers and their behavior. 
  
  Related Information: 
  For more information on Business Insight, please refer to the CEC-MKT SAP Marketing Cloud documentation or contact your account manager for assistance. Additionally, there are many online resources available that provide further information on this feature and how to use it effectively.