What is 'base target group' in SAP CEC-MKT - SAP Marketing?

base target group - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Used in target group operation "Subtract", on the User Interface. The base target group is the target group from which further target groups are subtracted, to result in a new target group.

base target group - Details

• 
  Key Concepts: 
  Base target group is a feature of SAP Marketing that allows users to define a target group of customers based on certain criteria. This target group can then be used for segmentation and targeting purposes. The criteria used to define the base target group can include customer attributes, such as age, gender, location, and purchase history. 
  
  How to use it: 
  To create a base target group in SAP Marketing, users must first define the criteria for the target group. This can be done by selecting the desired attributes from the list of available customer attributes. Once the criteria have been defined, users can then create the base target group by selecting the “Create Base Target Group” option from the menu. 
  
  Tips & Tricks: 
  When creating a base target group, it is important to ensure that the criteria used are relevant to the desired outcome. For example, if the goal is to target customers who have recently purchased a product, then age and gender should not be included as criteria. Additionally, it is important to ensure that the criteria used are not too restrictive, as this could result in an overly narrow target group. 
  
  Related Information: 
  For more information on base target groups in SAP Marketing, please refer to the official SAP documentation at https://help.sap.com/viewer/product/CEC-MKT/latest/en-US/f8d7f9a2b3e14c8a9f3d7c6b2f5e4d1a.html