What is base product in SAP CEC-MKT - SAP Marketing?

SAP Term: base product

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The initial product, for example in a web shop, that has not yet been configured by a customer.

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• Key Concepts: 
  Base product is the core software of the SAP Marketing Cloud solution. It provides the basic features and functions that are necessary for marketing activities, such as customer segmentation, campaign management, and analytics. It also includes a set of APIs that allow for integration with other systems. 
  
  How to use it: 
  The base product of SAP Marketing Cloud can be used to create and manage campaigns, segment customers, and analyze data. It also provides APIs that allow for integration with other systems. Additionally, it can be used to create custom reports and dashboards to track marketing performance. 
  
  Tips & Tricks: 
  When using the base product of SAP Marketing Cloud, it is important to ensure that all data is properly segmented and organized. This will help ensure that campaigns are targeted correctly and that analytics are accurate. Additionally, it is important to take advantage of the APIs provided by the base product in order to integrate with other systems. 
  
  Related Information: 
  For more information on the base product of SAP Marketing Cloud, please refer to the official documentation available on the SAP website. Additionally, there are a number of online resources available that provide tutorials and tips on how to use the base product effectively.