What is anonymous in SAP CEC-MKT - SAP Marketing?

SAP Term: anonymous

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Status indicating the level of verification for a contact's data. Anonymous means that information about the contact has not been verified.

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• Key Concepts: 
  Anonymous is a term used in SAP Marketing Cloud to refer to a customer who has not yet identified themselves. This means that the customer has not provided any personal information such as name, email address, or phone number. Anonymous customers are tracked by their IP address and other anonymous identifiers. 
  
  How to use it: 
  Anonymous customers can be tracked in SAP Marketing Cloud by using the anonymous identifier feature. This feature allows marketers to track anonymous customers and their activities on the website. Marketers can then use this data to create targeted campaigns and offers for these customers. 
  
  Tips & Tricks: 
  When tracking anonymous customers, it is important to ensure that the data collected is secure and compliant with data privacy regulations. Additionally, marketers should ensure that they are not collecting any personal information from these customers without their consent. 
  
  Related Information: 
  SAP Marketing Cloud also offers features such as segmentation and personalization which allow marketers to create more targeted campaigns for their customers. Additionally, SAP Marketing Cloud also offers analytics tools which allow marketers to gain insights into customer behavior and preferences.