What is analytics story in SAP CEC-MKT - SAP Marketing?

SAP Term: analytics story

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Comprehensive analytics overview that fulfills a typical marketer’s information needs. It visualizes several key figure graphics, illustrating different information aspects, and allowing marketers to adapt the representation according to their preferences.

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• Key Concepts: 
  An analytics story is a feature of the CEC-MKT SAP Marketing Cloud that allows users to create interactive visualizations of their data. It combines data from multiple sources and presents it in an easy-to-understand format. This helps users to quickly identify trends and patterns in their data, and make informed decisions.
  
  How to use it: 
  To create an analytics story, users must first select the data they want to visualize. This can be done by selecting the relevant sources from the CEC-MKT SAP Marketing Cloud dashboard. Once the data is selected, users can then customize the visualization by adding filters, labels, and other elements. Finally, users can share their analytics story with others or embed it into a website or blog post.
  
  Tips & Tricks: 
  When creating an analytics story, it is important to keep the visualization simple and easy to understand. Too many elements can make it difficult for viewers to interpret the data. Additionally, it is important to use labels and filters to help viewers understand what they are looking at. 
  
  Related Information: 
  The CEC-MKT SAP Marketing Cloud also offers other features such as predictive analytics and segmentation that can help users gain insights into their data. Additionally, there are a variety of third-party tools available that can be used to further customize analytics stories.