What is AdWords search campaign in SAP CEC-MKT - SAP Marketing?

SAP Term: AdWords search campaign

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A Google AdWords campaign type that places ads near Google search results when the search term is relevant for the ad’s keywords. This campaign type is relevant for people searching on Google’s search network.

Smart SAP Assistant

• Key Concepts: 
  AdWords search campaigns are a type of online advertising offered by Google AdWords. They allow businesses to create ads that appear in Google search results when users search for specific keywords. The goal of an AdWords search campaign is to increase visibility and drive traffic to a website or landing page. 
  
  How to use it: 
  AdWords search campaigns are managed through the CEC-MKT SAP Marketing Cloud platform. To create an AdWords search campaign, users must first select the keywords they want their ads to appear for. They can then create ad copy and set a budget for their campaign. Once the campaign is launched, users can track its performance and make adjustments as needed. 
  
  Tips & Tricks: 
  When creating an AdWords search campaign, it’s important to choose keywords that are relevant to your business and target audience. Additionally, it’s important to monitor the performance of your campaign regularly and make adjustments as needed. This will help ensure that your ads are reaching the right people and driving the desired results. 
  
  Related Information: 
  For more information on AdWords search campaigns, visit the Google AdWords website or consult the CEC-MKT SAP Marketing Cloud documentation. Additionally, there are many online resources available that provide tips and best practices for creating successful AdWords campaigns.