What is advertising network in SAP CEC-MKT - SAP Marketing?

SAP Term: advertising network

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A company that connects websites that want to sell advertisements to websites that want to host those advertisements.

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• Key Concepts: 
  Advertising networks are a type of marketing tool used to reach potential customers. They are used to display ads on websites, apps, and other digital platforms. The ads are targeted to specific audiences based on their interests and demographics. The CEC-MKT SAP Marketing Cloud component provides a comprehensive suite of tools for managing advertising networks. 
  
  How to use it: 
  The CEC-MKT SAP Marketing Cloud component allows users to create and manage advertising networks. It provides tools for setting up campaigns, targeting audiences, and tracking performance. It also provides insights into customer behavior and trends. Additionally, users can use the component to optimize campaigns and adjust budgets accordingly. 
  
  Tips & Tricks: 
  When setting up an advertising network, it is important to consider the target audience and their interests. This will help ensure that the ads are relevant and engaging. Additionally, it is important to track performance regularly in order to make adjustments as needed. 
  
  Related Information: 
  The CEC-MKT SAP Marketing Cloud component is part of the SAP Customer Experience suite of products. It is designed to help businesses create personalized customer experiences through marketing automation, analytics, and insights. Additionally, it can be integrated with other SAP products such as SAP Hybris and SAP S/4HANA for a more comprehensive solution.