1. SAP Glossary
  2. SAP Marketing
  3. additional ID


What is additional ID in SAP CEC-MKT - SAP Marketing?


SAP Term: additional ID

  • Component: CEC-MKT

  • Component Name: SAP Marketing

  • Description: Additional IDs that are stored for a contact derived from various sources origins. Examples of additional IDs are: a loyalty card number, an email address, phone, mobile or fax numbers. Examples of origins: SAP ERP, Facebook, twitter, LinkedIn, or a Hybris Web Shop.


Smart SAP Assistant

  • Key Concepts: 
    Additional ID is a feature in SAP Marketing Cloud that allows users to assign additional IDs to their contacts. This allows users to easily identify and segment contacts based on their additional IDs. This feature is especially useful for companies that have multiple contact databases or need to segment contacts based on different criteria. 
    
    How to use it: 
    To use the Additional ID feature, users must first create an additional ID field in their contact database. This field can be used to store any type of information, such as customer type, location, or any other criteria that the user wishes to use for segmentation. Once the field is created, users can assign additional IDs to their contacts by entering the desired information into the field. 
    
    Tips & Tricks: 
    When creating an additional ID field, it is important to make sure that the field is properly formatted and that all of the data entered into it is accurate. This will ensure that the data can be properly segmented and used for marketing purposes. Additionally, it is important to keep track of which additional IDs are assigned to which contacts so that they can be easily identified and segmented in the future. 
    
    Related Information: 
    For more information about using Additional IDs in SAP Marketing Cloud, please refer to the official SAP documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD
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