What is activity score in SAP CEC-MKT - SAP Marketing?

SAP Term: activity score

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A key performance indicator that indicates the activity of a contact in percentage. To calculate the activity score, the system considers all interactions of the contact with your company. These interactions can be weighted according to their importance.

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• Key Concepts: 
  Activity Score is a metric used in SAP Marketing Cloud to measure the effectiveness of customer engagement activities. It is calculated based on the number of interactions with customers, the quality of those interactions, and the customer’s response to them. The higher the activity score, the more successful the customer engagement activities are. 
  
  How to use it: 
  Activity Score can be used to measure the success of marketing campaigns and customer engagement activities. It can also be used to identify areas for improvement and to track progress over time. 
  
  Tips & Tricks: 
  To maximize Activity Score, focus on creating high-quality interactions with customers that are tailored to their needs and interests. Additionally, use data-driven insights to identify opportunities for improvement and track progress over time. 
  
  Related Information: 
  Activity Score is part of SAP Marketing Cloud’s Customer Engagement & Commerce (CEC) suite of products. It is closely related to other metrics such as Customer Lifetime Value (CLV) and Customer Satisfaction (CSAT).