What is account-based marketing in SAP CEC-MKT - SAP Marketing?

SAP Term: account-based marketing

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

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• Key Concepts: 
  Account-based marketing (ABM) is a strategy used in SAP Marketing Cloud to target specific accounts and tailor marketing activities to them. It is a personalized approach to marketing that focuses on engaging with individual accounts and building relationships with them. ABM is used to identify and target high-value accounts, create tailored campaigns, and measure the success of those campaigns. 
  
  How to use it: 
  In SAP Marketing Cloud, ABM can be used to create targeted campaigns for specific accounts. This includes creating personalized content, such as emails, webpages, and ads, that are tailored to the needs of the account. Additionally, ABM can be used to track the success of campaigns by measuring engagement metrics such as click-through rates and conversions. 
  
  Tips & Tricks: 
  When using ABM in SAP Marketing Cloud, it is important to ensure that the content you create is relevant and engaging for the target accounts. Additionally, it is important to track the success of campaigns in order to measure their effectiveness and make adjustments as needed. 
  
  Related Information: 
  For more information on account-based marketing in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_CEC_MKT_CLOUD