What is paid search in SAP CEC-MKT-SEM - Search Engine Marketing?

SAP Term: paid search

• Component: CEC-MKT-SEM

• Component Name: Search Engine Marketing

• Description: A type of digital marketing where the user or business advertises within the sponsored listings of a search engine or partner site, by paying only when users engage with their ad.

Smart SAP Assistant

• Key Concepts: 
  Paid search is a type of online advertising that allows businesses to pay for their ads to appear in search engine results. It is a form of search engine marketing (SEM) that involves bidding on keywords and phrases related to a business’s products or services. The goal of paid search is to increase visibility and drive more traffic to a website.
  
  How to use it: 
  Paid search campaigns are typically managed through an online platform such as Google Ads or Bing Ads. Businesses can create campaigns, set budgets, and bid on keywords and phrases related to their products or services. Ads are then displayed in the search engine results when users search for those terms.
  
  Tips & Tricks: 
  When setting up a paid search campaign, it’s important to research the keywords and phrases that are most relevant to your business. It’s also important to set realistic budgets and track the performance of your campaigns regularly.
  
  Related Information: 
  Paid search is just one component of SAP’s CEC-MKT-SEM Search Engine Marketing solution. Other components include organic search, display advertising, and social media marketing.