What is keyword in SAP CEC-MKT-SEM - Search Engine Marketing?

SAP Term: keyword

• Component: CEC-MKT-SEM

• Component Name: Search Engine Marketing

• Description: A word or phrase that is used in Web content that makes it possible for people to find a Web site through their search engine queries.

Smart SAP Assistant

• Key Concepts: 
  A keyword is a word or phrase that is used to describe a product, service, or concept in a search engine marketing (SEM) campaign. Keywords are used to target potential customers who are searching for specific terms related to the product or service being advertised. Keywords are also used to optimize a website for search engine optimization (SEO) purposes. 
  
  How to use it: 
  When creating an SEM campaign, it is important to select the right keywords that will target the right audience. This can be done by researching the keywords that are most commonly used by potential customers when searching for products or services related to the campaign. Once the keywords have been identified, they should be incorporated into the campaign’s ad copy and landing page content. 
  
  Tips & Tricks: 
  When selecting keywords for an SEM campaign, it is important to consider the competition for those keywords. If there is a lot of competition for a particular keyword, it may be difficult to rank highly in search engine results pages (SERPs). It is also important to consider the cost-per-click (CPC) of each keyword, as this will determine how much you will pay for each click on your ad. 
  
  Related Information: 
  In addition to selecting the right keywords for an SEM campaign, it is also important to consider other aspects of search engine marketing such as ad copy, landing page optimization, and bid management. These elements can all play a role in improving the performance of an SEM campaign and should be taken into consideration when creating and managing an SEM campaign.