What is template-based segmentation in SAP CEC-MKT-SEG - Segmentation?

SAP Term: template-based segmentation

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: Provides templates that consist of a collection of segments to simplify the segmentation process. The content of each template is defined in a building block.

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• Key Concepts: 
  Template-based segmentation is a feature of the CEC-MKT-SEG Segmentation component of SAP. It allows users to create and manage customer segments based on predefined templates. This helps to quickly identify and target customers with similar characteristics, such as demographics, interests, and behaviors. 
  
  How to use it: 
  To use template-based segmentation, users must first create a template. This template should include the criteria that will be used to define the customer segments. Once the template is created, users can then assign customers to the segments based on their characteristics. The segmentation can be further refined by adding additional criteria or adjusting existing criteria. 
  
  Tips & Tricks: 
  When creating a template for template-based segmentation, it is important to consider the criteria that will be used to define the customer segments. It is also important to consider how the criteria will be weighted in order to ensure that customers are accurately assigned to the correct segments. Additionally, it is important to regularly review and update the template in order to ensure that it remains relevant and accurate. 
  
  Related Information: 
  Template-based segmentation is just one of many features available in the CEC-MKT-SEG Segmentation component of SAP. Other features include predictive analytics, customer journey mapping, and campaign management. Additionally, there are many other components of SAP that can be used in conjunction with CEC-MKT-SEG Segmentation in order to create a comprehensive marketing strategy.