What is subapplication in SAP CEC-MKT-SEG - Segmentation?

SAP Term: subapplication

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: Processes or functionalites that use entities from applications. For example, both the Template-Based and the Lead Stages application use Building Blocks.

Smart SAP Assistant

• Key Concepts: 
  A subapplication is a component of the SAP CEC-MKT-SEG Segmentation application. It is a specialized tool that allows users to create and manage customer segments. It enables users to define customer segments based on criteria such as demographics, geography, and purchase history. The subapplication also provides the ability to analyze customer data and create reports. 
  
  How to use it: 
  To use the subapplication, users must first define the criteria for their customer segments. This can be done by selecting from a list of available criteria or by creating custom criteria. Once the criteria have been defined, users can then create customer segments based on those criteria. The subapplication also provides the ability to analyze customer data and create reports. 
  
  Tips & Tricks: 
  When creating customer segments, it is important to consider the size of the segment. Smaller segments are more targeted and can be more effective in marketing campaigns. Additionally, it is important to consider the criteria used when creating customer segments. The criteria should be relevant to the target audience and should be updated regularly to ensure accuracy. 
  
  Related Information: 
  The SAP CEC-MKT-SEG Segmentation application also includes other components such as Campaign Management and Customer Relationship Management (CRM). These components provide additional features such as campaign planning, tracking, and analysis. Additionally, SAP offers a range of other applications that can be used in conjunction with CEC-MKT-SEG Segmentation to further enhance customer segmentation capabilities.