What is segmentation object in SAP CEC-MKT-SEG - Segmentation?

SAP Term: segmentation object

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: A customizable object that determines the type of segmentation results. The segmentation object is used to reference the data source for the segmentation. As an option, the segmentation object allows the user to assign additional business logic.

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• Key Concepts: 
  Segmentation Object is a component of the SAP Customer Experience (CEC) suite. It enables businesses to segment their customers into different groups based on their characteristics and preferences. This allows businesses to better understand their customers and tailor their marketing strategies accordingly. 
  
  How to use it: 
  The Segmentation Object component of the CEC suite can be used to create customer segments based on criteria such as demographics, purchase history, and preferences. Once the segments are created, businesses can use them to target specific customer groups with tailored marketing campaigns. 
  
  Tips & Tricks: 
  When creating customer segments, it is important to ensure that the criteria used are relevant and up-to-date. Additionally, it is important to regularly review and update the segments in order to ensure that they remain relevant and effective. 
  
  Related Information: 
  The Segmentation Object component of the CEC suite is closely related to other components such as Customer Insights and Campaign Management. These components can be used in conjunction with Segmentation Object to further refine customer segments and create more effective marketing campaigns.