What is secondary distinction entity in SAP CEC-MKT-SEG - Segmentation?

SAP Term: secondary distinction entity

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: An entity that allows involving a second level of distinction in segmentation. For example, you prepare for a marketing campaign segmenting customers. In the course of segmenting you want to find out which customers in two different segments have the same email address. You apply the set operation Intersect, and as a second level of distinction you select the attribute email address. The system determines the email addresses that are identical in both segments, and creates a segment containing the corresponding customers.

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• Key Concepts: 
  Secondary distinction entity is a feature of the CEC-MKT-SEG Segmentation component in SAP. It allows users to create additional segments within a segmentation group, allowing for more detailed segmentation and analysis. This feature is especially useful when segmenting customers or products into multiple categories. 
  
  How to use it: 
  To use the secondary distinction entity feature, users must first create a segmentation group. This can be done by navigating to the Segmentation Groups tab in the CEC-MKT-SEG Segmentation component. Once the segmentation group is created, users can then create additional segments within the group by selecting the “Create Secondary Distinction Entity” option. 
  
  Tips & Tricks: 
  When creating secondary distinction entities, it is important to consider how they will be used in analysis and reporting. It is also important to consider how they will interact with other segments and entities within the segmentation group. 
  
  Related Information: 
  For more information on using secondary distinction entities in SAP, please refer to the SAP Help documentation on CEC-MKT-SEG Segmentation.