What is root segment in SAP (CEC-MKT-SEG - Segmentation)?

SAP Term: root segment

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: The first segment of a segmentation structure. The first leaf segment results when a filter is applied on the root segment. For example, the root segment contains all customers in Europe. Filtering for the customers in Germany generates the first leaf segment, which contains the German customers.

Smart SAP Assistant

• Key Concepts: 
  Root segment is a term used in the SAP CEC-MKT-SEG Segmentation component. It is the highest level of segmentation in the hierarchy and is used to group customers into segments based on their characteristics. The root segment is the starting point for all other segmentation levels. 
  
  How to use it: 
  Root segments are created by defining criteria that will be used to group customers into segments. This criteria can include demographic information, purchase history, or any other relevant data. Once the criteria have been defined, customers can be assigned to the appropriate root segment. 
  
  Tips & Tricks: 
  When creating root segments, it is important to ensure that the criteria used are relevant and up-to-date. This will ensure that customers are accurately grouped into the correct segments. Additionally, it is important to review and update root segments regularly to ensure that they remain accurate and up-to-date. 
  
  Related Information: 
  For more information on SAP CEC-MKT-SEG Segmentation, please refer to the official SAP documentation. Additionally, there are many online resources available that provide detailed information on how to use this component effectively.