What is leaf segment in SAP CEC-MKT-SEG - Segmentation?

SAP Term: leaf segment

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: All segments of a segmentation structure except the root segment. The first leaf segment originates when a filter is applied on the root segment. All subsequent leaf segments originate when a filter is applied on the preceding leaf segment. For example, the root segment contains all customers in Europe. Filtering for the customers in Germany generates the first leaf segment containing the German customers. Filtering for the customers in Berlin generates the next leaf segment.

Smart SAP Assistant

• Key Concepts: 
  Leaf segment is a term used in the CEC-MKT-SEG Segmentation component of SAP. It is a segmentation technique that uses a hierarchical structure to divide customers into different segments. The leaf segment is the lowest level of the hierarchy and contains the most specific customer information. 
  
  How to use it: 
  Leaf segmentation can be used to create more targeted marketing campaigns and better understand customer behavior. To use leaf segmentation, you must first define the hierarchy of segments that you want to use. Then, you can assign customers to each segment based on their characteristics and behaviors. 
  
  Tips & Tricks: 
  When creating a leaf segment, it is important to make sure that the segments are mutually exclusive and collectively exhaustive. This means that each customer should only belong to one segment, and all customers should be included in at least one segment. 
  
  Related Information: 
  Leaf segmentation is just one type of customer segmentation that can be used in SAP. Other types of customer segmentation include demographic segmentation, psychographic segmentation, and behavioral segmentation.