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Component: CEC-MKT-SEG
Component Name: Segmentation
Description: The width of an interval, which is defined by the boundary values of the interval. The interval range determines the number of units displayed for each interval for example, revenue in EUR = 0-5000 or number of customers = 10-100.
Key Concepts: Interval range is a feature of the CEC-MKT-SEG Segmentation component of SAP. It allows users to define a range of values for a given attribute, such as age or income, and then segment customers into groups based on those values. For example, a user could define an interval range of 18-25 for age and then segment customers into two groups: those aged 18-25 and those aged 26 and above. How to use it: To use interval range in the CEC-MKT-SEG Segmentation component, users must first define the range of values they want to use. This can be done by entering the minimum and maximum values for the attribute in question. Once the range has been defined, users can then segment customers into groups based on their values within that range. Tips & Tricks: When defining an interval range, it is important to consider the size of the range and how it will affect the segmentation results. For example, if a user defines a very small range (e.g., 18-20) then there may not be enough customers within that range to generate meaningful results. It is also important to consider how the range will be interpreted by customers; for example, if a user defines an interval range of 18-25 for age then customers aged 26 may feel excluded from the segmentation results. Related Information: Interval ranges are just one of many features available in the CEC-MKT-SEG Segmentation component of SAP. Other features include demographic segmentation, geographic segmentation, and customer behavior segmentation. For more information about these features and how to use them, please refer to SAP’s documentation or contact your SAP representative.