What is marketing planning and performance in SAP CEC-MKT-PLN - Planning for Marketing?

SAP Term: marketing planning and performance

• Component: CEC-MKT-PLN

• Component Name: Planning for Marketing

• Description: A group of applications that allow marketing managers and experts to perform agile marketing planning. They also offer budget and spend visibility, multi-step and multi-person approvals, increased collaboration, and a single place for marketing performance data.

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• Key Concepts: 
  SAP Marketing Planning and Performance is a component of the SAP Customer Experience (CEC) suite. It enables marketers to plan, execute, and measure marketing activities across channels and campaigns. It provides a comprehensive view of marketing performance, allowing marketers to make informed decisions about their campaigns.
  
  How to use it: 
  SAP Marketing Planning and Performance provides a range of features to help marketers plan, execute, and measure their campaigns. It allows users to create detailed plans for campaigns, track performance in real-time, and analyze results. It also provides insights into customer behavior and preferences, enabling marketers to tailor their campaigns accordingly.
  
  Tips & Tricks: 
  • Utilize the “Planning” feature to create detailed plans for campaigns. 
  • Use the “Execution” feature to track performance in real-time. 
  • Analyze results with the “Analysis” feature to gain insights into customer behavior and preferences. 
  • Leverage the “Reporting” feature to generate reports on marketing performance. 
  
  Related Information: 
  SAP Marketing Planning and Performance is part of the SAP Customer Experience (CEC) suite. Other components of CEC include SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud, and SAP Social Engagement & Monitoring.