What is 'funding source' in SAP CEC-MKT-PLN - Planning for Marketing?

funding source - Overview

• Component: CEC-MKT-PLN

• Component Name: Planning for Marketing

• Description: A budget from a marketing plan that is used to finance a marketing program.

funding source - Details

• 
  Key Concepts: 
  Funding source is a term used in the SAP CEC-MKT-PLN Planning for Marketing component to refer to the source of money used to finance a marketing activity. It can be an internal budget, external funding, or a combination of both. 
  
  How to use it: 
  In SAP CEC-MKT-PLN Planning for Marketing, users can specify the funding source for each marketing activity. This allows users to track and monitor the sources of money used to finance their marketing activities. 
  
  Tips & Tricks: 
  When specifying the funding source for a marketing activity, it is important to ensure that the source of money is properly documented and tracked. This will help users keep track of their spending and ensure that they are not overspending on any particular activity. 
  
  Related Information: 
  For more information on funding sources in SAP CEC-MKT-PLN Planning for Marketing, please refer to the official SAP documentation.