What is funding in SAP CEC-MKT-PLN - Planning for Marketing?

SAP Term: funding

• Component: CEC-MKT-PLN

• Component Name: Planning for Marketing

• Description: An overview of the total financial sources for a marketing program.

Smart SAP Assistant

• Key Concepts: 
  Funding is a term used in SAP CEC-MKT-PLN Planning for Marketing to refer to the process of allocating resources to a particular marketing activity. This includes budgeting, forecasting, and tracking the financial performance of marketing initiatives. 
  
  How to use it: 
  In SAP CEC-MKT-PLN Planning for Marketing, funding is used to allocate resources to a particular marketing activity. This includes budgeting, forecasting, and tracking the financial performance of marketing initiatives. The user can set up funding plans and assign them to specific activities. The user can also track the progress of the activities and adjust the funding plans accordingly. 
  
  Tips & Tricks: 
  When setting up funding plans in SAP CEC-MKT-PLN Planning for Marketing, it is important to consider the long-term goals of the marketing activity. This will help ensure that the allocated resources are used in an effective and efficient manner. Additionally, it is important to track the progress of the activities and adjust the funding plans accordingly. 
  
  Related Information: 
  Funding is closely related to budgeting and forecasting in SAP CEC-MKT-PLN Planning for Marketing. It is important to understand how these processes work together in order to effectively allocate resources and track the progress of marketing activities. Additionally, understanding how funding works can help users make informed decisions about their marketing strategies.