What is 'content type' in SAP CEC-MKT-MEM - Campaign Content Management?
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Component: CEC-MKT-MEM
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Component Name: Campaign Content Management
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Description: An attribute that categorizes content in the Content Studio. Examples of content types are emails, text messages, landing pages, and so on.
content type - Details
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Term: Content Type
Component: CEC-MKT-MEM Campaign Content Management
Definition: In SAP Campaign Content Management, a content type defines the format and structure of marketing content that can be created, managed, and reused within campaigns. It acts as a template or category that specifies what kind of content (e.g., text blocks, images, videos, or HTML snippets) can be included and how it should be handled.
How It’s Used: Content types are used to organize and standardize marketing materials across campaigns. For example, a marketing team might create content types for promotional banners, email templates, or social media posts. When building a campaign, users select appropriate content types to ensure consistency and streamline content creation, approval, and deployment processes.
Important Configuration:
- Define content types in the Campaign Content Management customizing settings under Marketing Execution.
- Use transaction codes like CL30N (Content Management) to create and manage content objects based on these types.
- Configure attributes and metadata for each content type to control usage, versioning, and access rights.
- Integrate content types with campaign workflows to enable automated content distribution and tracking.
content type - Related SAP Terms
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