What is alternate text in SAP CEC-MKT-MEM - Campaign Content Management?

SAP Term: alternate text

• Component: CEC-MKT-MEM

• Component Name: Campaign Content Management

• Description: In the context of HTML, a text that is rendered when an image cannot or is not supposed to be loaded or must be made accessible. Based on the "alt" attribute, the "alt text" is displayed to state the image's purpose or read out by a screen reader to visually impaired users.

Smart SAP Assistant

• Key Concepts: 
  Alternate text is a feature in the SAP CEC-MKT-MEM Campaign Content Management component that allows users to add alternative text to images. This text is used to provide a description of the image for users who are unable to view it, such as those using screen readers. It also helps search engines understand the content of the image. 
  
  How to use it: 
  To add alternate text to an image, open the image in the Campaign Content Management component and select “Edit”. In the “Alternate Text” field, enter a brief description of the image. This should be no more than 125 characters and should accurately describe the content of the image. 
  
  Tips & Tricks: 
  When writing alternate text, avoid using phrases such as “image of” or “picture of” as these are unnecessary and take up valuable space. Additionally, try to use keywords that are relevant to the image so that search engines can better understand its content. 
  
  Related Information: 
  For more information on alternate text and other features of the SAP CEC-MKT-MEM Campaign Content Management component, please refer to the official SAP documentation.