What is 'transaction point' in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

transaction point - Overview

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: The points awarded to the points balance of a loyalty member for a particular loyalty transaction.

transaction point - Details

• 
  Key Concepts: 
  Transaction point is a feature of the SAP Loyalty Marketing component that allows customers to earn points for their purchases. Points can be redeemed for rewards or discounts. The points are tracked and managed in the system, allowing customers to view their current point balance and redeem rewards.
  
  How to use it: 
  Transaction points can be used to reward customers for their purchases. Customers can earn points by making purchases, and these points can be redeemed for rewards or discounts. The system tracks and manages the points, allowing customers to view their current point balance and redeem rewards.
  
  Tips & Tricks: 
  It is important to set up the system correctly so that customers can easily view their current point balance and redeem rewards. It is also important to ensure that the rewards are attractive enough to encourage customers to make purchases and earn points.
  
  Related Information: 
  The SAP Loyalty Marketing component also includes features such as customer segmentation, loyalty program management, and customer analytics. These features can be used to create targeted campaigns and offers that will help increase customer loyalty and engagement.