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Component: CEC-MKT-LOY
Component Name: SAP Loyalty Marketing
Description: A numerical value assigned to a loyalty member to compare a member's performance with other members.
Key Concepts: Score Value is a feature of the SAP Loyalty Marketing component that allows customers to earn points for their purchases. Points are accumulated and can be used to redeem rewards or discounts. The score value is the numerical value assigned to each point earned. How to Use It: The score value is set up by the administrator of the SAP Loyalty Marketing component. The administrator can assign different values to different types of purchases, allowing customers to earn more points for certain purchases. Customers can then use their points to redeem rewards or discounts. Tips & Tricks: It is important to set up the score value in a way that encourages customers to make more purchases. For example, you may want to assign higher values to larger purchases or more frequent purchases. This will encourage customers to make more purchases and increase loyalty. Related Information: The SAP Loyalty Marketing component also allows customers to earn bonus points for certain activities, such as referring friends or writing reviews. These bonus points can be used in addition to the points earned from purchases, allowing customers to redeem rewards or discounts even faster.