What is referral in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

SAP Term: referral

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: The recommendation of a product to other potential buyers.

Smart SAP Assistant

• Key Concepts: 
  Referral is a feature of SAP Loyalty Marketing that allows customers to refer their friends and family to the company’s loyalty program. The referred customers will receive a special reward for joining the program, and the referring customer will also receive a reward for their referral. 
  
  How to Use It: 
  To use the referral feature, customers must first sign up for the loyalty program. Once they have done so, they can refer their friends and family by providing their contact information. The referred customers will then receive an email with a link to join the loyalty program. Once they have joined, both the referring customer and the referred customer will receive their rewards. 
  
  Tips & Tricks: 
  It is important to make sure that customers are aware of the referral feature when they sign up for the loyalty program. This can be done by including information about it in emails or on the website. Additionally, it is important to make sure that rewards are attractive enough to encourage customers to refer their friends and family. 
  
  Related Information: 
  The referral feature is part of SAP Loyalty Marketing, which is a suite of tools designed to help companies create and manage loyalty programs. Other features of SAP Loyalty Marketing include points management, rewards management, and customer segmentation.