What is major value in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

SAP Term: major value

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: A parameter that serves as an iBeacon's identifier. It makes up the key component for transmitting advertising packages. Other parameters are minor and UUID.

Smart SAP Assistant

• Key Concepts:
  Major value is a term used in SAP Loyalty Marketing to refer to the highest value of loyalty points that a customer can earn for a particular transaction. It is the maximum amount of loyalty points that can be earned for a single transaction.
  
  How to Use It:
  In SAP Loyalty Marketing, major value is used to set the maximum amount of loyalty points that can be earned for a single transaction. This helps to ensure that customers are not rewarded too much for any one transaction, and that loyalty points are distributed fairly among customers.
  
  Tips & Tricks:
  When setting the major value for a particular transaction, it is important to consider the customer’s overall loyalty program experience. If the major value is set too low, customers may not be motivated to participate in the loyalty program. On the other hand, if it is set too high, customers may become over-rewarded and lose interest in the program.
  
  Related Information:
  The major value is just one of many parameters that can be used to customize a customer’s loyalty program experience in SAP Loyalty Marketing. Other parameters include minimum value, maximum value, and bonus points.