What is loyalty discount in SAP CEC-MKT-LOY - SAP Loyalty Marketing?

SAP Term: loyalty discount

• Component: CEC-MKT-LOY

• Component Name: SAP Loyalty Marketing

• Description: The discount type and discount value that is applied to a coupon.

Smart SAP Assistant

• Key Concepts: 
  SAP Loyalty Marketing is a component of the SAP Customer Experience (CEC) suite. It enables companies to create and manage loyalty programs that reward customers for their purchases. Loyalty discounts are discounts that are given to customers who have accumulated a certain amount of points or rewards through their loyalty program. 
  
  How to use it: 
  The SAP Loyalty Marketing component allows companies to set up and manage loyalty programs. Companies can define the rules for how customers can earn points or rewards, as well as how they can redeem them for discounts or other rewards. Companies can also track customer loyalty and engagement with their loyalty program. 
  
  Tips & Tricks: 
  When setting up a loyalty program, it is important to consider the customer’s needs and preferences. Companies should also consider how they will measure the success of the program, such as tracking customer engagement and loyalty. Additionally, companies should ensure that their loyalty program is easy to understand and use for customers. 
  
  Related Information: 
  SAP Loyalty Marketing is part of the SAP Customer Experience suite, which also includes components such as SAP Commerce Cloud, SAP Marketing Cloud, and SAP Service Cloud. Additionally, there are other third-party loyalty programs that companies can use in conjunction with SAP Loyalty Marketing.